Understanding new broadband facts labels

Understanding the new broadband facts labels

Did you see our new "nutrition label"? No, we’re not selling cereal—though it would be high in fiber if we were. These labels are here to help you compare broadband services more easily.

Perhaps you’ve noticed these labels on broadband service ads and websites. This the result of a new rule by the government to make it easier for consumers to understand and compare internet services.

What is the broadband facts "nutrition" label?

It’s an easy-to-read label, required by the Federal Communications Commission (FCC), that provides key details about broadband internet services.

What’s the purpose of the label?

Just like nutrition labels for food, the broadband facts label gives essential information so you can make informed choices. It helps you easily compare prices, speeds and fees from different providers.

What information will the label show?

The label includes:

  • Company name
  • Monthly price, including if it’s an introductory rate, and any contract details
  • Additional fees (e.g., equipment
  •  rentals, installation fees)
  • Download/upload speeds and latency
  • Data limits and fees for exceeding them
  • Links to privacy policies and customer support

Key terms to know:

  • Download speed: How fast you can download content (like streaming videos).
  • Upload speed: How fast you can send data (like uploading photos).
  • Latency: The time it takes for data to travel between two points (important for gaming).

Why is this important?

The labels are presented in a standard format, making it easier to compare services from different companies. This is especially helpful if you're new to an area or considering upgrading to faster internet, like fiber.

We’re proud to offer fast, reliable internet at a fair price. The new labels will make this even clearer for customers. Feel free to contact our team with any questions or to upgrade your service!

Check out our residential internet plans and our business internet plans.

You can also sign up for our internet service online or call us any time at (800) 282-5064, option 2 for the fiber team.